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"Hyakunen Monogatari" - FUKURA MAMESHIBA (brown)
- NEOS Co., Ltd.
- Washi (Japanese paper)
Located in Nagaoka City, Niigata Prefecture, Neos manufactures "Fukura" and communicates around its designs with the slogan "moving designs".
The "Fukura" products were developed in 2017 as part of the "Hyakunen Monogatari" project, which aims to make Japanese interior design suitable for modern lifestyles by adding the element of design to traditional techniques and precious local resources.
Featuring a comfortable design that blends elegantly into the space, the Fukuras aim to establish a harmonious living environment in which to live serenely.
Fukura" is a traditional Japanese decorative element made of molded Japanese paper, which serves both as a wall decoration and as a pouch for small accessories. Fukuras are made from Oguni-washi paper from Nagaoka City in Niigata Prefecture, a paper with a specific craft production that has been designated as an Intangible Cultural Property since 1974.
The paper is made entirely from paper mulberry, whose long fibers give it its strength. This paper, which has become an object in relief, can be used as wall decoration, accessory case and pouch. You can choose between traditional Japanese patterns and modern patterns according to your taste.
In addition to their charming design, these products are some of Nagaoka's treasures.
What is "Hyakunen Monogatari"?
"Hyakunen Monogatari" is a global brand, the result of a collaboration between the workshops of Niigata Prefecture and NICO (Niigata Industrial Creation Organization).
Since the beginning of the project in 2003, the brand has launched several cutting-edge collections, and the efforts related to the development and promotion of products combining the resources of the prefecture have been recognized both in Japan and abroad as the first of its kind in the region, winning awards such as the Good Design Award and the Asia Design Award.
The concept of the "Hyakunen Monogatari" brand revolves around "objects to create, appreciate and transmit a way of life and culture that we will cherish for another 100 years".
Thus, the project pursues promotional activities in parallel with the manufacture of innovative products, based on "development themes" linked to long-term trends in the global market and focused on communicating the assets of the Niigata region: its technological power and the attractions of its climate and topology.