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Brewing Above and Beyond: The Craft Beer Kingdom of Niigata

Niigata Prefecture has established itself as a land of sake, but it has also become the kingdom of another brewed beverage: craft beer, especially since 1994 when the liquor tax law lowered its requirements by more than a third regarding the minimum volume of beer to be brewed per year. A number of breweries and microbreweries were then established throughout the area, taking advantage of Niigata's pure water and focusing on local and regional characteristics, notably through the use of an evocative name or a memorable logo. For example, the phoenix that constitutes the logo of Tsumari Beer, the first...

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